The SIA Fashion Show

The hottest mountain trends descend upon Denver

After over three decades of calling Las Vegas home, the SIA Snow Show has moved to Denver. In a very suiting move to a city much more enamored by the winter season, the four-day ski and snowboard themed expo is taking over the Colorado Convention Center from January 28-31.

The show is home to over 3,100 exhibitors showcasing everything from the hottest apparel and gear, to the most cutting edge technologies within the industry.

The city will be buried in events during the show. To kickoff the festivities properly, the Wells Fargo Theater hosted the SIA Fashion Show last night, bringing to the stage just a sliver of the hottest trends going to be seen this year.

It's no small deal that the show has come here. "This is great for Denver, SIA and the industry as a whole," explains James Hays of Slopeviews, a much-hyped exhibitor at this year's show. "There is so much going on, it's going to be an exciting year!" Slopeviews is a production company on the vanguard of video technologies, pioneering a new and interactive 360 degree video viewing experience.

You can find out more about Slopeviews and the slew of other amazing products by taking a trip down The Colorado Convention Center, now home to the 2010 SnowSports Industry America annual Snow Show.